TO INFINITY AND BEYOND!
Techorama is a deep knowledge and IT conference with a penchant for retro robots and colourful branding. It began in 2014 in Mechelen and has grown steadily ever since, across Belgium and the Netherlands. For their recent 2019 space-themed edition in Antwerp, we were asked to give their branding light spring cleaning and things sort of escalated from there.
THE ROBOTIC UPRISING
After a look at the branding and a sleek new website, we were then tasked with revamping the core of Techorama’s visual identity, their ever-present robot family. Our imaginations began to run wild. After some bizarre machines and metal monsters of various shapes and sizes, we finally figured out just what the client was after and established a clear new style and working relationship in the process.
With the branding and visual identity firmly established, we set about exploring all the other assets, decorations, goody bag items and promotional materials that might come in handy for the big day. Among these bits and pieces was the event booklet, which took on a life of its own as it got packed with more and more information throughout the design process. In the end we opted for quite a unique accordion layout to optimise the aesthetics and user experience of the booklet, which measured in at a whopping 1 meter long when fully unfolded.
a new frontier
With the goal of growing Techorama’s reputation as an immersive, inspiring event, we wanted to think up an unforgettable gift for the speakers of Techorama 2019 Antwerp. After some brain storming we dared to dream of making a figurine! And the client said yes! Which surprised us quite a lot, and left us wondering how to achieve such a thing. Thus, with zero experience in making toy figurines, we endeavoured to find a production partner that could deliver the goods and ended up making a valuable connection in Taiwan. With his help we produced 150 robot figurines, hand painted and delivered in kitsch, retro packaging glory.
The final event was a loud, colourful success and gained a lot of traction on social media thanks largely to the speaker gift figurines. Similar assets were re-used later in the year for another edition in Ede, Netherlands, and as of now we’re working on the 2020 edition with a whole new theme and brand identity.