De Warmste Week


'De Warmste Week' is a charity initiative by Studio Brussel. In the week before Christmas the radio station hosts the live broadcast Music for Life from Domein Puyenbroek in Wachtebeke. At the same time, all of Flanders is called upon to set up an action for a good cause. This year all of us at leapFORWARD wanted to get involved and give something back.


bring illegal prostitution out of the darkness

80% of all women in illegal prostitution are victims of exploitation, manipulation, loneliness and trauma. Often they find themselves in a dark situation without hope for a new life. Our campaign "The Switch" literally makes illegal prostitution visible and asks for your support to put an end to it. Together with Little Miss Robot we organised a mini hackathon and realised a beautiful experience website in record breaking time. The Switch introduces the story of illegal prostitution and activates the visitors to donate an amount of their choice to Cherut Belgium; an organisation that gives women a new chance through a unique set of projects, street work and assistance.


The result

After successfully launching the website, LeapFORWARD organised an additional day for the whole team to give the project a final push. We took the streets with cookies, custom branded t-shirts and a whole lot of iPads. The few team members that still had some energy left visited the Music For Life event to introduce our project and deliver a huge check!